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Paid8 min read
The paid funnel undo guide
When CAC climbs and leads go cold, here's the teardown sequence we run before spending another rupee.
Throwing budget at a broken funnel only makes waste louder. Before you increase spend, run an undo pass: diagnosis, kill criteria, then scale what survives.
Start at the landing page
Most 'ad problems' are offer and clarity problems. Match headline to ad intent, strip form friction, and prove the outcome above the fold. Creative can only carry a weak page so far.
Audit audiences weekly
Stale lookalikes and broad interest stacks decay fast. Refresh creative every 2–3 weeks, cap frequency, and move budget toward segments that produce sales-qualified outcomes — not cheap clicks.
The goal isn't cheaper clicks. It's a paid circuit that compounds with SEO and social instead of competing with them.
