214%
Organic Revenue
Arclight Commerce
Arclight had product pages. What they didn’t have was a content circuit. We built one — and organic took over revenue growth.
214%
Organic Revenue · Arclight Commerce
Organic revenue that finally compounded
Non-brand traffic
+186%
Timeframe
6 months
The arc
Before. Undo. After.
Before
Flat organic growth despite a large catalogue and scattered content.
Undo
Mapped category pillars to buying intent, fixed technical crawl debt, and rebuilt internal linking so product pages inherited authority from editorial hubs.
After
214% organic revenue growth in 6 months
Non-brand traffic
+186%
Timeframe
6 months
Channels we wired
Arclight’s catalogue was deep, but search treated every product page like an orphan. Blog posts chased traffic that never converted, and technical debt quietly capped crawl budget.
Wire the content circuit
We rebuilt the information architecture around category pillars, comparison hubs, and problem-led guides — then interlinked ruthlessly so every editorial page passed equity to SKUs that actually sell.
Technical undo, commercial after
Index hygiene, Core Web Vitals, and canonical clean-up unlocked rankings that content alone couldn’t. Six months in, organic was the growth channel — not the afterthought.