380%
Engagement Growth
Solstice Brands
Solstice posted inconsistently and measured vanity. We built a social system that drove engagement — and site conversions.
380%
Engagement Growth · Solstice Brands
Social that actually moves the site
Site conversions
2.1x
Content cadence
5x/wk
The arc
Before. Undo. After.
Before
Inconsistent social presence and low engagement.
Undo
Installed a content operating system — hooks, formats, and CTA paths — then wired social traffic to offer-led landing pages with weekly creative reviews.
After
380% engagement lift, 2.1x site conversions
Site conversions
2.1x
Content cadence
5x/wk
Channels we wired
Solstice had a beautiful product and a quiet feed. Posts went live when someone remembered — and every click landed on a homepage that asked shoppers to figure it out themselves.
A system, not a vibe
We defined hooks, formats, and a five-post weekly cadence with clear CTA paths. Social stopped being a brand board and started being a conversion channel.
After the scroll
Offer-led landing pages and retargeting closed the loop. Engagement jumped 380%; site conversions more than doubled — proof the feed was finally doing commercial work.