+312%
Qualified Leads
Meridian Health
High spend, low intent — we rewired Meridian’s paid funnel and landing pages so every click had a job.
+312%
Qualified Leads · Meridian Health
From wasted ad spend to qualified lead machine
ROAS
3.2x
Timeframe
90 days
The arc
Before. Undo. After.
Before
High ad spend with low lead quality.
Undo
Restructured paid funnel, rebuilt high-intent landing pages, and implemented granular audience segmentation with weekly creative testing.
After
+312% qualified leads, 3.2x ROAS in 90 days
ROAS
3.2x
Timeframe
90 days
Channels we wired
Meridian was pouring budget into broad paid campaigns that looked busy in the ads manager — and quiet in the CRM. Cost per lead was climbing while sales complained that half the pipeline was tyre-kickers.
What we undid first
We paused vanity audiences, rebuilt landing pages around intent (condition + service + location), and wired conversion tracking so creative decisions mapped to qualified appointments — not form dumps.
How the circuit scaled
Weekly creative tests, tighter negative keyword lists, and a post-click nurture path turned spend into a predictable lead engine. Ninety days later, Meridian was measuring ROAS against closed opportunities — not clicks.